Content & Community

About Content & Community at Dat Bike

We are looking for a senior content product marketing to take care of content strategy & planning, content writing for our ads, blog posts, visuals on website as well as video our social channels, seeding as well as taking care of our user community: Dat Bikers. We are looking for the person who can translate marketing strategy, brand strategy and positioning into the attractive content. You will need a passion for online content, a commercial sensibility that helps you write for specific audiences and be able to work in a fast-paced environment with evolving schedules and priorities.


Content strategy & planning:

  • Synthesize insights from the target audience research and combine with our product, SEO strategy, brand positioning to propose strategic content direction;

  • Develop effective content product strategy with detailed pillars and angles to deliver the main communication objectives via website, SEO, social channels, PR.

Content creating & auditing:

  • Write news articles, features, product reviews and guides for our products;

  • Produce smart, attention-grabbing news, features and reviews;

  • Write captivating headlines and teasers to ensure a high level of content engagement across our site and key social media platforms;

  • Review and refresh site content on an ongoing basis to ensure it is always relevant and optimized for the needs of our users;

  • Producing daily creative content and posting on social media Ensure all published content meets our standards for accuracy, grammar, tone and quality;

  • Taking care of our communities’ users including Dat Bikers (screening posts and conversations, moderating them, answering and problem solving);

  • Monthly content planning on social channels (Facebook; Instagram, YouTube...);

  • Collaborate on projects with inhouse specialists in data, marketing, SEO and PR;

  • Keep abreast of developments in digital media, content marketing and social media content;

  • Stay up-to-date on emerging trends in digital media and use search/keyword tools to always improve content;

  • Support the audit and re-write the content product produced by other team members;

  • Brainstorming on the most effective posting strategy.


At least 3 years’ experience in Content Marketing, Product Marketing or similar positions.

Strong verbal and written communications skills.

Having a deep knowledge of Content Marketing and having passion to grow further in this area

Understanding of marketing channels in terms of target audience affinity, analysis of pros and cons, and best practices to produce a winning content for each channel.

Deep understanding of customer needs and experience.

Great teamwork and communication skills.


3 meals a day and a place to stay (if you don’t yet have)

Free soda, drink as much as you want

Social security + insurance

Cash + meaningful equity compensation

50% discount price to buy a Dat Bike


Dat Bike Factory, CN10, Tan Binh Industrial Zone, Tay Thanh, Tan Phu, Ho Chi Minh City

To Apply

Please send CV and Portfolio to with subject: "Fullname - Position"