Senior Brand Marketing Manager

About Senior Brand Marketing Manager at Dat Bike

We are looking for a senior Brand Marketer. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.


Drive the delivering of business and marketing objectives of Dat Bike company (volume, share, brand equity);

Develop long-term brand strategy, positioning and creative platform;

Develop and implement integrated commercial annual plan for Dat Bike;

Own the creation of the Launch plans for new models and any other brand campaigns;

Lead the developing and executing integrated marketing campaigns using most relevant and modern touch points with focus on digital;

Engages sales team to ensure delivery of efficient brand building;

Identify and work out relevant consumer / shopper insights, be up to date with competitors’ offering;

Investigate the partnership / cooperation / sponsorship opportunities, develop and implement long term execution plans;

Support PR team in full product and brand briefing;

Develop and maintain relationships and manage external agencies / vendors cooperating with Dat Bike in marketing area;

Support in auditing and editing the content produced by other team members.


At least 5 years’ experience in brand marketing, Content Marketing or similar positions;

Experience in strategy and brand building;

Successful experience in brand management including the creation and execution of digital content, PR and events;

Experience in choosing and managing media (with focus on digital), deep understanding of media channels in terms of targeting and best practices to produce a winning content fitting each channel;

Data analytical skills leading to deep understanding of customer needs and experiences. Data analysis, surveys and customer interviews will be part of this mix and you will need to be familiar with these techniques;

Achievement driven personality with passion to brand;

Project management skills with the ability to handle multiple tasks and campaigns with an intensive workload and specific time constraints;

Able to inspire, motivate and lead project teams to achieve outstanding results;

Great teamwork skills, strong verbal and written communication skills, good English.


3 meals a day and a place to stay (if you don’t yet have)

Free soda, drink as much as you want

Social security + insurance

Cash + meaningful equity compensation

50% discount price to buy a Dat Bike


Dat Bike Factory, CN10, Tan Binh Industrial Zone, Tay Thanh, Tan Phu, Ho Chi Minh City

To Apply

Please send CV and Portfolio to with subject: "Fullname - Position"