Growth Marketing Expert

Dat Bike is a technology startup whose mission is to drive mass adoption of green transportation. We make the most compelling and dependable electric bikes so that customers can just switch without making any compromises. To do this, we welcome the brightest people to join our journey.

Dat Bike team consists of young, ambitious people who are result driven. We want to grow Dat Bike to become a giant in the world. Join us if you want to make something great!

As a Growth Marketing Expert at Dat Bike, you will be at the forefront of driving customer acquisition, retention, and revenue growth through data-driven experimentation and full-funnel marketing strategies. Unlike traditional digital marketing, this role is deeply analytical, agile, and focused on fast, measurable impact. You’ll work cross-functionally with sales, brand and content teams to test new channels, optimize the user journey, and scale what works.

1. Growth Strategy & Execution

• Design and implement growth marketing strategies aligned with business and revenue goals.

• Own and optimize full-funnel initiatives—from awareness to conversion to retention.

• Launch rapid experiments across multiple channels (e.g., SEO, partnerships, referral loops, offline activations).

• Identify and prioritize scalable growth opportunities based on data and market signals.

2. Performance Marketing & Funnel Optimization

• Set up, monitor, and optimize paid acquisition channels (Meta Ads, Google Ads, TikTok Ads, etc.).

• Map and optimize the conversion funnel, reducing drop-offs and increasing key actions like test-ride registration, store visits, test rides, and online contacts

• Design and execute A/B tests and conversion experiments to continuously improve key metrics, and drive continuous iteration based on performance.

3. Data-Driven Insights & Reporting

• Analyze campaign and channel performance using tools like Google Analytics, and Looker Studio.

• Turn user behavior data into actionable growth insights.

• Build and maintain dashboards to track KPIs such as CAC, Digital ROI, conversion rate, retention, and revenue contribution.

4. Collaboration & Experimentation

• Coordinate and manage partnerships with agencies and external vendors to execute campaigns effectively.

• Evaluate emerging technologies and propose innovative solutions for digital growth.

• Work closely with product, brand and content teams to brainstorm and execute growth experiments.

• Collaborate with sales/store teams to integrate digital campaigns with on-ground activations (e.g., livestreams, TikTok commerce, O2O).

Qualifications

• Bachelor’s or Master’s degree in Marketing, Data Science, Business, Marketing or related field.

• 3–6 years of relevant experience in growth marketing, performance marketing, or product marketing.

• Proven experience launching and scaling high-performing acquisition channels or growth loops.

Skills & Competencies

• Hands-on experience with growth tools: GA4, Meta/TikTok Ads Manager, Looker Studio, etc.

• Strong analytical thinking and comfort with data analysis (e.g., Excel, SQL basics).

• Familiarity with CRM, email automation and marketing automation flows.

• Excellent project management skills and ability to multitask across experiments.

• Creative mindset with an experimental, test-and-learn approach.

Mindset

• Highly passionate about driving growth and understanding user behavior.

• Agile, resourceful, and comfortable working in a fast-paced startup environment.

• Self-starter with a builder mindset—able to identify gaps and take action without waiting.

• Meal support according to company policy

• Social insurance.

• MIC insurance.

• Discount price to buy a Dat Bike.

Dat Bike factory, No.1 CN10, Tan Binh, Tay Thanh, Tan Phu District, Ho Chi Minh City