Social Media &
Community Engagement Specialist
About Dat Bike
Dat Bike is a technology startup whose mission is to drive mass adoption of green transportation in Vietnam. We make the most compelling and dependable electric bikes so that customers can just switch without making any compromises. To do this, we welcome the brightest people to join our journey
About The Role
We are looking for a passionate Social Media & Community Engagement Specialist to lead our efforts in fostering a vibrant and engaged online community. This role focuses on managing our social media presence, with a particular emphasis on growing and nurturing our Dat Bikers Group on Facebook and other platforms. You’ll be instrumental in creating authentic connections with users, driving engagement.
Responsibilities
Community Engagement
Develop and execute a community engagement plan to grow active and loyal members in Dat Bikers Group and other online platforms.
Foster discussions, respond to inquiries, and encourage member participation to create a positive, engaging environment.
Social Media Management
Manage social media content and activities across relevant platforms, ensuring alignment with brand voice and strategy.
Collaborate with the Content Lead to create, curate, and post engaging content tailored to community interests.
Identify opportunities to leverage user-generated content (UGC) to promote brand stories.
Seeding & Campaign Activation
Seed compelling content into the group to spark organic conversations and encourage sharing.
Support marketing campaigns and events by integrating them into the community's conversations, ensuring members feel involved and valued.
Customer Insights & Support Collaboration
Monitor group discussions to identify customer pain points, trends, and feedback, and relay these insights to the Product and Customer Service teams.
Collaborate with internal teams to ensure users' questions and concerns are addressed promptly and effectively.
Moderation & Sentiment Management
Oversee and moderate member posts, comments, and group dynamics to maintain a positive, safe, and respectful environment.
Monitor group sentiment and provide insights to improve community experience and engagement.
Performance Analysis
Track and analyse key metrics such as member growth, engagement rates, and sentiment.
Prepare regular reports with actionable insights to refine strategies and improve performance.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field.
At least 4 years of experience in social media management, community engagement, or a similar role.
Strong understanding of social media platforms, particularly Facebook groups, and best practices for community building.
Exceptional interpersonal and communication skills with a creative flair for engaging content.
Highly organized, detail-oriented, and able to manage multiple tasks in a fast-paced environment.
Passionate about community building, customer relationships, and driving brand loyalty.
Analytical mindset with the ability to interpret data and optimize strategies based on insights.
Proficiency in written and spoken English.
Benefits
Competitive income.
Meal support according to company policy
Social insurance.
MIC insurance.
Discount price to buy a Dat Bike.
Location
Dat Bike Factory: No.1 CN10, Tan Binh Industrial Zone, Tay Thanh, Tan Phu, Ho Chi Minh